The website and the shop your customers actually use

Often it needs fixing, and we will say so on the first call. If the site is on a platform your team can still get into, if the pages are broadly the right ones, and if the problem is speed, wording or a form that goes nowhere, that is a repair rather than a rebuild. A rebuild earns its place when nobody can safely change the site, when it cannot take an order or an enquiry into your systems, or when it is built on something the world has stopped supporting. The first thing we produce either way is the list of what is actually losing you enquiries, ranked, and you keep it whoever does the work.

Usually neither on its own. The common causes are photographs uploaded at camera size, a page that waits for a dozen third-party scripts before it shows anything, and a platform doing far more work than your pages need. We measure it the way your customers meet it, on a mid-range Android phone on a mobile connection, not on a laptop on office wifi, and the fix is nearly always cutting weight rather than buying a bigger server. Speed on a phone is one of the counts we agree before the build and measure after it.

Both, usually, and the question is which order an item sells in and where the customer relationship lives. Marketplaces bring traffic you cannot buy cheaply and keep the customer; your own shop keeps the margin and the customer, but only sells to people who already know you. The trap is running them as separate businesses, which is how the same item gets sold twice and the stock number stops meaning anything. We connect them so stock and orders are one picture whichever channel the sale came through.

Yes, and that is a requirement rather than an extra. Prices, products, pages, photographs and the enquiry form all change from a screen your team is trained on while we are still in the room. What stays with us during the build is the structure underneath, and at handover that is yours too: the code, the accounts, the domain and a written guide. Any developer you hire later can pick it up, which is the point of building it this way.

The parts we control are done properly and without games: pages that load fast, real words about what you actually sell, one page per thing a customer searches for, clean addresses, correct markup, and your business details identical everywhere they appear. What nobody honestly controls is where you rank, and a vendor promising a position is promising something they cannot deliver. We agree what to measure instead, usually enquiries and the searches that bring people in, and report against it.

Directly, and that is most of the value. An order placed on the shop appears where your team already looks, the stock count moves with it, and the invoice comes from the system that keeps your books, so nobody retypes anything. Where a tool has no proper door, a small reading step does the typing instead. The D2C fashion brand had three online channels and eleven stores in this position, and the fix was one picture across all of them.