Software that fits the way your business actually runs.
We automate the daily grind — orders, stock, billing, follow-ups — and put AI where it pays. Built by the two founders you meet on the first call, with every measure agreed in writing before we build.
Diagnose, prove, build, hand over. The same four gates every time, and everything lives in your own accounts from day one.
AI integration
AI put to work inside the business you already run
Sample engagement
Reading, sorting, suggesting, drafting — the routine work someone re-does all day. What it must get right is agreed in writing before anything is built.
Sample engagement · IllustrativePharmacy chain · 14 stores · Pune
Fourteen stores, one stock picture, and reorders the system suggests.
Stock-outstimes a customer asked for something a nearby store had
Three stories for Indian small and mid-sized businesses, written for the owner: what was going wrong, what we would build, and what we would agree to measure. Anonymised; not past results.
D2C apparel brand · JaipurShopify and marketplaces
Orders arrive from four places, stock lives in a spreadsheet, and the owner reconciles it all after the shop closes. We would put every channel on one screen, with live stock and returns handled in the same place.
Each store bills on its own, transfers are agreed by phone, and expiry losses show up at year end. We would give the owner one live view, store-to-store transfers in two taps, and a reorder list every morning that staff approve rather than compile.
Picking runs on the memory of two senior staff, wrong dispatches come back at the distributor's cost, and sales cannot promise a delivery date. We would give every bin a label, every picker a phone, and every dispatch a check before it leaves.
Read the story
In every statement of work
Three numbers we put in writing.
Nothing else is promised. Each of these is something we control, which is why it can be a contract term.
100%
Code ownership at launch
Built in your own accounts from day one. We hand over; we do not hold the keys.
1working day
Maximum response time
From a founder, not a coordinator.
0
Substitutions
The two people who scope the work build it. Nobody is swapped in without your written consent.
Who you work with
Two founders. No bench, no pyramid.
Both are on every call, every demo and every decision from the first message to the exit review.
Abhinav Rathi
Co-founder · Technology & engineering
Leads architecture, engineering and technical delivery, from AI integrations to full platforms. Every technical decision on an engagement runs through him, and he writes production code on every one.
MBA from the Indian School of Business and a product manager by profession. Leads product strategy, client partnerships and delivery operations: the person who owns whether what we build moves your numbers.
Our mission is to build automation, AI and data systems that arrive with their evidence — the measures agreed in writing, the running-cost sheet, the decision log — so a client can run, audit and extend what we built without us. Small on purpose, senior by default, and honest about fit on the first call.
Same hands, start to finish
The two people who scope the work build it. No bench, no substitutions without your written consent.
Written down, or not done
A weekly demo note, a written decision log, and the measures agreed before the build. Proof is written down, not claimed.
Yours from day one
Everything lives in your own accounts from day one. We hand over; we never held the keys.
An honest exit
The handover review is published to you whether or not we are hired again, with the running-cost sheet and the guides to run it.
Start
Write a paragraph. A founder replies within one working day.
A 30-minute call with both founders follows. No deck, no proposal template — a first read of whether we are the right shape for the problem.