Software that fits the way your business actually runs.

We automate the daily grind — orders, stock, billing, follow-ups — and put AI where it pays. Built by the two founders you meet on the first call, with every measure agreed in writing before we build.

What we do

Three things, end to end.

Diagnose, prove, build, hand over. The same four gates every time, and everything lives in your own accounts from day one.

AI integration

AI put to work inside the business you already run

Reading, sorting, suggesting, drafting — the routine work someone re-does all day. What it must get right is agreed in writing before anything is built.

Sample engagement · IllustrativePharmacy chain · 14 stores · Pune

Fourteen stores, one stock picture, and reorders the system suggests.

  • Stock-outstimes a customer asked for something a nearby store had
  • Expiry write-offsstock thrown away, counted monthly
  • Daily closeminutes from last bill to books closed
Read the story
Business automation

Orders, stock, billing and follow-ups on one screen

The retyping stops. The tools you already use start talking to each other, and the owner sees the whole day on one page.

Sample engagement · IllustrativeD2C apparel brand · Jaipur

One order desk for a brand selling on Shopify, Amazon and Instagram.

  • Orders untouched by handplaced to dispatched without anyone retyping anything
  • Oversold itemsorders accepted for stock that was already gone
  • Owner hoursevenings spent reconciling, before and after
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Numbers you can trust

Every report from one place — and it matches the godown

When the reports disagree, decisions wait. One truthful picture of stock, sales and money, checked against reality before anyone relies on it.

Sample engagement · IllustrativeAuto-parts distributor · 3 godowns · Coimbatore

A warehouse where any new hire can find any part in under a minute.

  • Wrong dispatchesconsignments returned because the part was wrong or short
  • Time to find a partstopwatch, before and after, for a new hire
  • Count accuracysystem stock versus physical stock at month end
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Worked examples · Illustrative

The problems we are built for.

Three stories for Indian small and mid-sized businesses, written for the owner: what was going wrong, what we would build, and what we would agree to measure. Anonymised; not past results.

D2C apparel brand · JaipurShopify and marketplaces

One order desk for a brand selling on Shopify, Amazon and Instagram.

Orders arrive from four places, stock lives in a spreadsheet, and the owner reconciles it all after the shop closes. We would put every channel on one screen, with live stock and returns handled in the same place.

Pharmacy chain · 14 stores · PuneMulti-store retail

Fourteen stores, one stock picture, and reorders the system suggests.

Each store bills on its own, transfers are agreed by phone, and expiry losses show up at year end. We would give the owner one live view, store-to-store transfers in two taps, and a reorder list every morning that staff approve rather than compile.

Auto-parts distributor · 3 godowns · CoimbatoreWarehouse operations

A warehouse where any new hire can find any part in under a minute.

Picking runs on the memory of two senior staff, wrong dispatches come back at the distributor's cost, and sales cannot promise a delivery date. We would give every bin a label, every picker a phone, and every dispatch a check before it leaves.

In every statement of work

Three numbers we put in writing.

Nothing else is promised. Each of these is something we control, which is why it can be a contract term.

100%

Code ownership at launch

Built in your own accounts from day one. We hand over; we do not hold the keys.

1working day

Maximum response time

From a founder, not a coordinator.

0

Substitutions

The two people who scope the work build it. Nobody is swapped in without your written consent.

Who you work with

Two founders. No bench, no pyramid.

Both are on every call, every demo and every decision from the first message to the exit review.

  • Abhinav Rathi, portrait

    Abhinav Rathi

    Co-founder · Technology & engineering

    Leads architecture, engineering and technical delivery, from AI integrations to full platforms. Every technical decision on an engagement runs through him, and he writes production code on every one.

    LinkedIn (opens in new tab)
  • Abhishek Rathi, portrait

    Abhishek Rathi

    Co-founder · Product & strategy

    MBA from the Indian School of Business and a product manager by profession. Leads product strategy, client partnerships and delivery operations: the person who owns whether what we build moves your numbers.

    LinkedIn (opens in new tab)
Why we exist

Intelligence you can build on.

Our mission is to build automation, AI and data systems that arrive with their evidence — the measures agreed in writing, the running-cost sheet, the decision log — so a client can run, audit and extend what we built without us. Small on purpose, senior by default, and honest about fit on the first call.

Start

Write a paragraph. A founder replies within one working day.

A 30-minute call with both founders follows. No deck, no proposal template — a first read of whether we are the right shape for the problem.